- Stay Hungry, Stay Foolish. ?求知若饑，虛心若愚
2005 年斯坦福演講，原話出自一本叫做《Whole Earth Catalog》的雜誌。詳見：http://bit.ly/fyDqep
- 23 歲時，我有 100萬 美元，24 歲時，我有 1000 萬，25 歲時，我有超過 1 億美元資產。但這對我並不重要，我不是為錢做這些事情的。
- 我是我所認識的唯一一個在一年之內喪失 2.5 億美元的人，這極大塑造了我的性格。
- 佛教有一句話，叫做初學者的心態，擁有初學者的心態是件了不起的事情 。
- 「電腦就像人類思維的自行車」 ?http://apple4.us/2009/08/revolution-013.html
- 創新與有多少研發資金無關。當蘋果推出 Mac 的時候，IBM 投入的研發費用比蘋果至少多 100 倍。所以錢不是主要原因。關鍵在於你有怎樣的團隊，你怎麼領導，你怎麼達到目標。
這個問題讓我想起了當年準備托福的時候，一直朗讀他在斯坦福的畢業演講。我對他最後的那句stay hungary stay foolish一直沒什麼感覺，反而有時看到別人惡搞的stay full, stay smart讓人覺得眼前一亮。
Your time is limited, so don』t waste it living someone else』s life. Don』t be trapped by dogma – which is living with the results of other people』s thinking. Don』t let the noise of other』s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Jhonny Cash逝世後一個月，蘋果開Windows版iTunes Store發佈會，觀眾入席的時候，背景音樂放的是Cash版Beatles的「In My Life」.?
"When he died, I went on the site and I looked at all the Jhonny Cash stuff and was listening to that. I'd never heard that, that old Beatles song, and it's beautiful.?
That was one of the last recordings he made. And you could imagine him singing that to his wife.?
Here is a guy who's done what he's done in his life, who he's been, what he's been through, and he's singing that song and you know he's thinking about his wife, who'd recently departed.?
It doesn't get any richer than that. So to me it's just one of those reminders of how powerful music can be in your life." （from The Perfect Thing）
（他去世之後，我上去看Jhonnny Cash所有那些東西，我聽著這個歌。我以前從來沒有聽過這個（版本）-- 這個披頭士的老歌 -- 很美。那是他最後錄的一些歌裡面的一首。你可以想像他是把這首歌唱給他妻子聽。他這個男人，已經完成了他的一生：他是誰，他的歷程。現在他唱著這首歌，你知道他在想著他的妻子，剛剛離世的妻子。沒有什麼比這個更深了。所以對我來說，這又讓我感受到，音樂在你的人生當中的力量會有多大。）
On Android vs. iOS
「It is worthwhile to remember that open systems don』t always win. Open versus closed is a smokescreen. Google likes to characterize Android as open and iOS as closed. We think this is disingenuous.」?
— In October 2010, talking to analysts about the challenge from Google』s Android, which Apple perceived as a stab in the back by Google』s thenEric Schmidt — a member of Apple』s board of directors.?Hark?Oct. 18, 2010.
「Don』t be evil is a load of crap.」?
— In January 2010 townhall with Apple employees, Jobs tore into Google for getting into the smartphone business, saying Google got into smartphones, and Apple didn』t get into search.?Wired?Jan. 30, 2010.
「What about 2011? Is it going to be the year of the copycats?」?
— In March 2011, Jobs』 last public appearance, showing off the iPad 2, Jobs swiped at the rest of the computer industry』s attempts to create a tablet in the model of the iPad.?The New York Times?March 2, 2011.
On Apple』s iPhone Success
「Well, let me say something about Apple. We didn』t want to get into any business where we didn』t own or control the primary tech, because if you don』t the people who do own it will beat you. Our big insight about 8 years ago was that it was going to shift from big displays or optical pickup heads, or radios being the most important component, we thought it was going to be software. And we』re pretty good at making software, we showed that in the iPod… other people are good at it too, like Palm, but we brought great software to the smartphone space.」?
— In July 2010, at a press conference called to discuss AntennaGate.?Endgadget?July 16, 2010.
On Innovation and Design
「Do we have what it takes to establish a third category of products? The bar is pretty high. It has to be far better at doing some key things. We think we have the goods. Our most advanced technology in a magical and revolutionary device at an unbelievable price.」
— In January 2010, Jobs showed off the iPad to a skeptical world, sparing no hyperbole, even though tablet computers had always been flops in the sales department for other companies.?Wired.com?January 27, 2010.
「So we try to pick things that are in their spring, So we have a history of doing that, we went from the 5-inch floppy disk to the 3.5 inch with the Mac and sometimes when we get rid of things like the floppy disk drive on the original iMac, people call us crazy. But sometimes you have to pick the things that look like the right horses to ride going forward. And Flash looks like a technology that had its day, but is waning. And HTML5 looks like the technology that is on the ascendancy now.」
— In June 2010 at the D8 conference, Jobs elaborated on why the iPad and iPhone would never support Adobe』s Flash.?Youtube?June 1, 2010.
「It』s rare that you see an artist in his 30s or 40s able to really contribute something amazing.」
— At age 29, in?Playboy, February 1985
「I』ve always wanted to own and control the primary technology in everything we do.」
—?BusinessWeek Online, Oct. 12, 2004
「Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It』s not about money. It』s about the people you have, how you』re led, and how much you get it.」
—?Fortune, Nov. 9, 1998
「It』s really hard to design products by focus groups. A lot of times, people don』t know what they want until you show it to them.」
—?BusinessWeek, May 25 1998
「It comes from saying no to 1,000 things to make sure we don』t get on the wrong track or try to do too much.」
—?BusinessWeek Online, Oct. 12, 2004
「(Miele) really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.」
—?Wired?magazine, February 1996
On Fixing Apple
「The products suck! There』s no sex in them anymore!」
— On Gil Amelio』s lackluster reign, in?BusinessWeek, July 1997
「The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.」
—?Apple Confidential 2.0: The Definitive History of the World』s Most Colorful Company, by Owen W. Linzmayer
「If I were running Apple, I would milk the Macintosh for all it』s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.」
—?Fortune, Feb. 19, 1996
「You know, I』ve got a plan that could rescue Apple. I can』t say any more than that it』s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.」
—?Fortune, Sept. 18, 1995
「Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I』m searching for the right word — could, could die.」
— On his return as interim CEO, in?Time, Aug. 18, 1997
Coming up: His greatest sales pitches; Scully』s sins
「It wasn』t that Microsoft was so brilliant or clever in copying the Mac, it』s that the Mac was a sitting duck for 10 years. That』s Apple』s problem: Their differentiation evaporated.」
—?Apple Confidential 2.0
「The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That』s over. Apple lost. The desktop market has entered the dark ages, and it』s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.」
—?Wired?magazine, February 1996
「Nobody has tried to swallow us since I』ve been here. I think they are afraid how we would taste.」
— Apple shareholder meeting, April 22, 1998
I'm convinced that the only thing that keep me going was that i loved what i did.
you time is limited,so don't waste it in someone else's life.
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That』s what has driven me.
英文原話是 We're here to put a dent in the universe. Otherwise why even be here?
"This [Google] 'Don't be evil' Mantra... It's bullshit! " 這句不知道是不是!