iPad為什麼成功? | 知乎問答精選

 

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iPad為什麼成功?

2018年10月19日 知乎問答精選 暫無評論 閱讀 3 ℃ 次

iPad開始上市時被批愚蠢,「連石頭都不如」,為什麼現在123都出了都賣得好到爆?

【Bill Jobs的回答(11票)】:

這個問題去看喬布斯的訪談裡都有答案。跟蘋果的光環沒啥關係,微軟當時的光環比蘋果大得多,做了10年的tablet還是失敗了。喬布斯總結的經驗是用戶體驗上關鍵是要用手指控制而不是筆(if you need a stylus, you』ve already failed.)。但這樣就失去了鼠標點的精度,所以PC的操作系統不能用,所有的應用也都要重新設計。這樣才能獲得成功。

原話見華爾街日報記載的訪談內容:classroom.wsj.com/cre/2012

「What I remember telling you on the tablet was that handwriting was probably the slowest input method ever invented and that it was doomed to failure. What we tried to do was reimagine the tablet. I think Microsoft did a lot of interesting work on the tablet. What we』ve done is not compete with what they did. You know, they』re completely stylus based. What we said was, if you need a stylus, you』ve already failed.

That drove everything. Their tablet PC was based on a PC. Had all the expense of a PC. Had the battery life of a PC. Had the weight of a PC. It used a PC operating system. It really needed the precision of the type of an arrow of a cursor.

The minute you throw a stylus out, you cannot get that precision. Therefore, you need to have totally different software. So you can』t use a PC operating system, and you have to bite the bullet and say, we』re going to have to create this from scratch because all the PC apps won』t work without being rewritten anyway. So, we built a very different animal.」

裡邊還有一段關於ipad帶來的影響的回答,他談到了ipad是「魔幻的」,便攜、無線、10小時電池,ipad可以讓用戶和互聯網、媒體、應用、內容等有著更直接和親密的聯繫。

「People laugh at me because I have used the phrase 「magical」 to describe the iPad. But it』s what I really think. You have a much more direct and intimate relationship with the Internet and media, your apps, your content. It』s like some intermediate thing has been removed and stripped away.

Is it the direct action? Is it the fact that you can move it all around? Is it the fact that you have no cables and 10-hour battery life? I don』t know. It』s all these things plus other things which I don』t understand yet. I think we』re just scratching the surface on the kind of apps we can build for it. I think one can create a lot of content on the tablet.」

【哲也的回答(3票)】:

別人是想著怎麼把筆記本做成小屏兒的,咱是想著咋把iphone做成大屏兒的

【黑米湯圓的回答(1票)】:

個人認為最重要的原因:iPad是世界上第一個具備實用性並擁有良好用戶體驗的平板電腦。

【劉翔的回答(1票)】:

  1. iPhone的風靡全球已經為iPad的成功打下了堅實的基礎,也為用戶習慣iOS系統做了很好的鋪墊。
  2. 良好的用戶體驗才是成功的關鍵。
  3. 果粉的狂熱,蘋果的關於改變世界的宣傳以及特有的飢渴營銷。
  4. 成熟的時機。
  5. 喬布斯的個人魅力

肯定還會有很多其他的原因。

【趙涵遇的回答(0票)】:

還是用戶體驗佔了高分。用的舒服,誰都會喜歡讚揚。

【summer的回答(0票)】:

因為他們成功的攻佔了潛力巨大的幼兒智力開發市場和預防老年癡呆市場。

【蔡偉的回答(0票)】:

品牌效應,喬布斯個人的魅力,以及產品的本身很好用

【臧磊的回答(0票)】:

1. 因為iPad是Apple的。

2. 因為iPad真心好用華麗。

【阿牛不牛的回答(0票)】:

因為應用足夠豐富,可以完成的事情更多,並且待機長,品牌價值大,價格適中

【花成的回答(0票)】:

ipad的定位就是想要佔據平板市場的電腦,以比電腦低廉的價格贏得消費者的青睞。

況且,ios系統人性化的設計以及應用的多元使得許多的電子產品愛好者,學生,以及上班一族的人喜歡!ipad本身就具有屏幕大待機時間長的特點。

還有一個原因就是身邊的許多人都用了蘋果的產品,這是一種無形的廣告!

【tiyee的回答(0票)】:

如果Ipad不是蘋果出品,肯定早就死掉了,

蘋果的光環是ipad成功的關鍵因素。

【小砂的回答(0票)】:

閱讀體驗好+裝逼NC果粉的狂熱支持。

標籤:-iPad -蘋果(Apple-Inc-) -為什麼-X-會成功 -成功 -張玫


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